‘AI in Action’ - MakeDeal's AI-Powered Features Enhancing Recruitment Efficiency

As anyone who ever had to fill a job vacancy knows, recruitment can be a real pain. Identifying the right candidate can be difficult and time-consuming. Sifting through a large number of applicants effectively can become a nightmare. Finding the exact – or at least approximate – combination of skills and experience might be almost impossible. It’s a resource-intensive task, and it doesn’t always yield the best results. 

Thanks to technology, though, recruiters have been able to offload some of the workload and make the process easier and more streamlined. Applicant tracking systems, or ATSs, have been a tremendous boon to the entire industry, trading off some of the human touch to get things done in a timely and efficient manner. 

But now, it’s time for the next step: upgrading the classical applicant tracking system with the most cutting-edge technology. And that’s one of the missions behind MakeDeal. Founded by serial entrepreneur Oleg Panchenko, whose business portfolio includes the employee sourcing company FreyStaff and the software development studio FreySoft, MakeDeal is an answer to recruiters’ needs for a more productive workflow. And it leverages AI in three of its key services. 

AI-Driven Message Composing 

Communication is one of the most time-consuming parts of the recruitment process. In an increasingly remote-working world, more and more applicants can apply for open positions, leading to an incredible volume of applications. 

But it’s not just the number of applicants that is increasing — so are their expectations for personalized communication. Acknowledging applicants’ specific skills and experiences is necessary for maintaining their engagement in the recruitment process, which is another in the long list of things recruiters have to worry about. And that’s without mentioning all the internal communication that happens within or between teams. 

An AI-driven message composer, like the one MakeDeal uses, can help a lot in lessening the load of extensive communication. Thanks to the tool, recruiters can rely on AI to compose an appropriate response to any candidate, making sure the communication is both personalized and timely. 

“Recruiters can use AI to help to create more personalized pitches to a specific person based on what they did, their work experience,” says Panchenko. 

CV Sorting and Skill Assessment 

One of the main roles of applicant tracking systems is to parse and screen resumes. A good ATS will have other tools integrated into it, too, but dealing with resumes is one of ATS’ core functionalities. An ATS will quickly extract all the vital information from a resume and make sure it’s sorted for timely retrieval. 

MakeDeal supercharged that process with AI, enabling its ATS to perform intelligent CV sorting and skill assessment. The ATS can assess profiles, keep a centralized record of notes, and even uncover some hidden talents among the applicants. 

“In MakeDeal we score CVs, compare them to expectations and job descriptions and requirements, and find what people forgot to mention in their skills based on their description of their work history,” says Panchenko. “That’s the level of detail the software provides – pointing out the skills we guessed might be there.” 

Thanks to this new feature, MakeDeal can ensure that no potentially good match falls through the cracks because of a clumsy formulation or a CV that’s slightly out of date. Even the implied things matter, and MakeDeal leverages AI to point them out. 

Boosting Overall Productivity 

There are plenty of small traps where recruiters can easily lose focus and experience a drop in productivity. While MakeDeal uses AI to assess skills and compose messages, its use of other, non-AI-powered features, is equally as important as it supports overall productivity and makes the AI-powered features shine even more brightly.  

The ATS features such as note-taking are a good example, but not the only one. MakeDeal also supports keyword highlighting. Users have access to a library where they can store messaging templates and ChatGPT prompts. The tool as a whole, builds around the AI features to ensure recruiters have everything they need to save time. 

MakeDeal’s AI-driven approach to boosting productivity is also evident in how the tool handles metrics and reporting. There’s nothing that goes within the tool that you can’t track, measure, and share with others through automated reports. 

In the end, what matters the most is that the job is done and that it’s done well, which shows in the number of positions that are filled with good candidates. MakeDeal’s toolset can provide critical support to recruiters in their daily work, increasing their time efficiency, streamlining communication, reducing duplicate effort, and enhancing collaborations with other team members. And all of that happens thanks to the magic of AI.