Two Rivers Coffee and Kellanova Introduce Eggo Coffee!

Your morning routine is about to get a much-needed infusion of flavor. Two Rivers Coffee and Kellanova have teamed up to create the perfect treat for adults everywhere: Eggo Coffee. Eggo Coffee boldly goes where no coffee has gone before, fusing the classic flavor of Eggo Waffles with the satisfying richness of gourmet coffee. The new coffee line is hitting shelves now and features five unique flavors, each based on a beloved Eggo product, with options to purchase online and in stores nationwide! Appealing to both coffee- and waffle-lovers alike, Eggo Coffee offers a unique flavor experience that combines two breakfast favorites into your morning cup of Joe. 

A Legacy of Flavor 

Since it was first established in 2012, Two Rivers Coffee Company has made a name for itself by pushing the boundaries of coffee. The secret success that’s helped Two Rivers clinch its status as a leading independent single-serve beverage company is its willingness to innovate. The company boasts a diverse selection of over 60 coffee products and many teas, hot cocoas, ciders, and cappuccinos. Two Rivers is the ultimate trendsetter, partnering with beloved brands to create iconic products like Junior Mints hot cocoa, Andes mint chocolate flavored coffee, and Blaney’s Irish Cream flavored coffee. Eggo Coffee is yet another brilliant offering that leverages our love for breakfast to create an unforgettable experience. 

A Brew That Blends Novelty and Nostalgia 

If there’s one thing Americans can agree on, it’s our love for waffles. Statistics from nationaltoday.com show that 76% of people polled expressed their love for waffles. Eggo Coffee brings together what has until now been separate, allowing adults to enjoy the delicious taste of Eggo waffles in their morning coffee.  

Eggo Coffee combines the irresistible taste of freshly toasted, golden Eggo waffles with the rich, aromatic notes of premium coffee. Like all Two Rivers products, the new Eggo Coffee flavors are available in Keurig-compatible single-serve cups. The lineup includes five distinct flavors: 

• Blueberry Eggo Coffee: A burst of sweet and tangy berry flavors with every sip and a mouthwatering sweet scent. Pair it with Eggo Blueberry Waffles for the sweetest berry-infused breakfast. 

• Chocolate Chip Eggo Coffee: Chocolate lovers, rejoice! Indulge in the rich taste of melted chocolate chips combined with bold coffee notes. Enjoy with Eggo Chocolatey Chip Waffles for a decadent morning duo. 

• Cinnamon Toast Eggo Coffee: An extra cozy experience thanks to its cinnamon-spiced flavor. Double down on the spice and pair it with brand-new Eggo Cinnamon Churro Waffles.  

• Maple Syrup Eggo Coffee: The taste of freshly toasted Eggo waffles drizzled with sweet maple syrup flavor in every sip. Pair it with Homestyle Eggo Waffles – it's a classic combo for a reason. 

• Vanilla Eggo Coffee: Inspired by warm Eggo Thick & Fluffy Original Waffles for a rich, robust vanilla coffee. Pair this with Strawberry or Blueberry Eggo Waffles for a berries-and-cream flavor experience. 

A Partnership of Strategy and Innovation 

Eggo Coffee is built in partnership between Two Rivers Coffee and Kellanova, the parent company of Eggo. This collaboration represents a strategic move for both Two Rivers and Kellanova. By partnering with an industry titan to create bold new coffee flavors inspired by a nostalgic breakfast food, Two Rivers shows that it can use innovation and brand recognition to create a one-of-a-kind product. For Kellanova, the partnership represents a unique foray into the coffee industry. As the company’s website states, its vision is to be “the world’s best snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people.” Eggo Coffee breaks the mold by tapping into the trend of what consumers want: unique, experimental flavors. 

Commitment to Sustainability 

Two Rivers Coffee cares about more than just creating unique flavors from beloved brands. The company is also firmly committed to sustainability, as evidenced by their many eco-friendly practices. Since December 2019, the company has made all its pods 100% recyclable, significantly reducing waste in the single-serve coffee industry. CEO and founder Eugene Schribner says, “We pay premium prices for our coffee beans to ensure that our coffee comes from fair and renewable sources. Many of our products are Fair Trade certified, guaranteeing fair prices, sustainable farming practices, and community development.” 

A Flavorful Future 

By infusing the comforting and nostalgic taste of Eggo waffles into a beloved morning beverage, Two Rivers and Kellanova haven’t simply created a novelty product but have tapped into a growing consumer trend of cultivating an experience through flavors.  “Many of us have fond memories of eating Eggo waffles throughout our childhood, and now, there's a whole new way to indulge in a taste of that nostalgia thanks to our Eggo Coffee," said Sam Blaney, director of marketing for Two Rivers Coffee. "Inspired by classic Eggo waffle flavors and the flair for flavor innovation at Two Rivers Coffee, each cup infuses a unique flavor that pairs perfectly with your favorite breakfast.” To learn more about this caffeine-fueled team-up, check out www.tworiversdirect.com.