How Do Big Studios is Solving One of The Biggest Challenges in Online Game Publishing

Every creator’s journey on Roblox looks a little different. Some begin as players, spend years immersed in the platform, and eventually try their hand at making a game. Often it starts small, one game, then another, then another. Then, one day, something clicks. A title takes off, and suddenly thousands, sometimes millions, of players are flocking to it. 

It’s a dream moment. But what happens next? 

For many developers, especially young ones, the answer is overwhelming. With each new player comes greater responsibility: more updates to ship, more bugs to fix, more community members to support. And while online gaming platforms have lowered the barriers to building and publishing games, scaling them is another challenge entirely. Without the right resources, developers face burnout, community dissatisfaction, or the devastating fate that their games never reach their full potential.  

That’s the problem Do Big Studios has set out to solve. 

The need for a partner like Do Big Studios is personal for Justin Peress, the company’s CFO. His entry into the industry began when his brother-in-law created a game that quickly attracted a massive audience. But with growth came strain. 

“He had difficulties monetizing it or sustaining it,” Peress recalls. “These games require constant updates, new art, and new features. Without support, it’s nearly impossible to keep up, and most games die because of that.” 

That experience revealed something bigger: online gaming platforms’ creative ecosystem is overflowing with talent, but under-supported when it comes to the business side. 

“That’s the gap we fill,” Peress explains. “We help creators focus on what they do best, building experiences, while we provide the infrastructure, financial expertise, and operational team to keep those experiences thriving.” 

Founded in 2020, Do Big Studios didn’t begin as an investment firm or a corporate-backed publisher. It began as a creative team itself. In fact, the founder has been building on online game platform since he was a child, and is backed by a team of industry experts, including COO Stefan Poyol and CPO Sam Brakta, who are also game makers. “Do Big’s DNA is that of a native Robloxian,” Peress emphasizes. “Our leadership has built, sold, and scaled games themselves. So, when we talk to developers, we’re not just investors looking to extract value. We’re partners who’ve been where they are.” 

That creator-first philosophy shapes every interaction. Developers who work with Do Big can choose their level of involvement. Some want to sell their games outright and step away; others want to remain hands-on but need staffing, producers, or financial resources to grow. Do Big adapts to each situation, providing the right mix of investment, talent, and operational support. 

“We basically look at the project and ask: what do you need?” Peress said. “Five programmers? A producer? Artists? We can staff those roles almost instantly. After all, we have a vested interest in seeing it succeed.” 

Timing is everything on online game platforms. Communities expect new content weekly or biweekly, and if updates stall, players move on. “Once you miss that window, it’s very hard to get it back,” Peress explains. 

That’s why Do Big moves quickly, helping developers meet community demand without burning out. The studio potentially helps scale titles. But for Do Big, success isn’t just about numbers. It’s about impact. 

Unlike traditional investors, Do Big aims for money to remain within the Roblox community. “We’re funding the next generation of creators,” Peress states. “When we give developers a huge check, that money generally doesn’t leave the ecosystem. It gets reinvested into new projects, new games, and new ideas. That strengthens the entire community.” 

This approach has ripple effects. Developers may gain financial security. Communities enjoy better-maintained games. And the ecosystem as a whole grows more professional, more resilient, and more respected. 

For Peress, that alignment with Do Big’s leadership is what makes the studio stand out. “We try to make it feel as least professional as possible, while still maintaining good structure and governance,” he says. “We don’t want developers to feel like they’re signing some massive private equity deal. We want them to feel like they’re partnering with friends who have their back.” 

That philosophy has already helped dozens of creators avoid burnout, potentially securing fair deals, and building long-term success. And in doing so, Do Big Studios has become something more than just a studio; it’s a bridge between creativity and sustainability. 

As online gaming platforms continue to grow into the global hub for user-generated content, studios like Do Big are setting the tone for what professional partnerships in this space should look like. They’re not just scaling games; they’re raising the standard for the entire industry. 

“The impact has been fantastic,” Peress reflects. “We’re changing creators’ lives, creating opportunities, and keeping the ecosystem thriving. That’s what excites me most.”