Andy Cohen takes the lead in Nerds' Super Bowl 60 commercial teaser

Andy Cohen is swaying into the Super Bowl commercial spotlight alongside Nerds in 2026, with the brand unveiling the multimedia personality in a 15-second teaser.

Lounging poolside, Cohen takes a call—with a ringtone that's more than just an audible cue—from a mystery "bud."

Get ready to rate! 2026 USA TODAY Ad Meter FAQs

The jingle becomes the jam as the vibe escalates, a beat-bumping mix of Nerds characters working their dance moves along with Cohen and other guests.

Another call reveals the mystery behind the mobile phone.

"Bud Dials" opens the creative arc on this year's campaign—Nerds' third consecutive year in the national Super Bowl commercial lineup—one that Ferrara CMO Greg Guidotti explained won't just be the status quo.

"In 2026, Nerds is coming back bigger and bolder, and our whole team is ready to deliver unforgettable moments our fans crave and introduce millions more to the ultimate game day treat. What we have planned for 2026 is next level … and something everyone's taste buds will be craving!"

Nerds made a splash in 2025, with recording artist Shaboozey headlining a commercial set to his rendition of Louis Armstrong's "What a Wonderful World."

Now, the brand turns to Cohen to help create audience connection with this year's Super Bowl spot — a move that matches the messaging.

"Andy Cohen's genuine enthusiasm for celebrating BIG moments, combined with his humorous, charismatic presence and ability to connect with diverse audiences, made him the perfect partner for the brand's most MEGA Big Game appearance yet; and his daily role as a cultural tastemaker mirrors how NERDS transforms ordinary snacking moments into extraordinary experiences."