How much does a Super Bowl commercial cost? 2026 price smashes record high

USA TODAY

Jan. 29, 2026, 3:22 p.m. ET

The cost of a Super Bowl commercial has cracked eight figures.

Some ad slots for the Feb. 8 game on NBC have sold for $10 million, Mike Marshall, head of global advertising for NBCUniversal, told Bloomberg.

That's a huge leap even from the $8 million going rate for 30 seconds of time in this year's game, pitting the Seattle Seahawks against the New England Patriots. Networks often hold back a handful of slots to sell as last-minute inventory.

That gambit apparently paid off for NBC, creating yet another high-water mark in advertising for the big game. The $10 million plateau is a 43% increase from just four years ago, when $7 million bought you 30 seconds of exposure; this year's game is expected to attract an audience of up to 130 million viewers.

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Super Bowl commercial cost for 30-second ad

Here's what 30-second Super Bowl ads have cost through the years:

Super Bowl I, 1967 – $37,500
Super Bowl II, 1968 – $54,500
Super Bowl III, 1969 – $55,000
Super Bowl IV, 1970 – $78,200
Super Bowl V, 1971 – $72,500
Super Bowl VI, 1972 – $86,100
Super Bowl VII, 1973 – $88,100
Super Bowl VIII, 1974 – $103,500
Super Bowl IX, 1975 – $107,000
Super Bowl X, 1976 – $110,000
Super Bowl XI, 1977 – $125,000
Super Bowl XII, 1978 –$162,300
Super Bowl XIII, 1979 – $185,000
Super Bowl XIV, 1980 – $222,000
Super Bowl XV, 1981 – $275,000
Super Bowl XVI, 1982 – $324,300
Super Bowl XVII, 1983 – $400,000
Super Bowl XVIII, 1984 – $368,200
Super Bowl XIX, 1985 – $525,000
Super Bowl XX, 1986 – $550,000
Super Bowl XXI, 1987 – $600,000
Super Bowl XXII, 1988 – $645,500
Super Bowl XXIII, 1989 – $675,500
Super Bowl XXIV, 1990 – $700,400
Super Bowl XXV, 1991 – $800,000
Super Bowl XXVI, 1992 – $850,000
Super Bowl XXVII, 1993 – $850,000
Super Bowl XXVIII, 1994 – $900,000
Super Bowl XXIX, 1995 – $1.15 million
Super Bowl XXX, 1996 – $1.085 million
Super Bowl XXXI, 1997 – $1.2 million
Super Bowl XXXII, 1998 – $1.29 million
Super Bowl XXXIII, 1999 – $1.6 million
Super Bowl XXXIV, 2000 – $2.1 million
Super Bowl XXXV, 2001 – $2.2 million
Super Bowl XXXVI, 2002 – $2.2 million
Super Bowl XXXVII, 2003 – $2.2 million
Super Bowl XXXVIII, 2004 – $2.3 million
Super Bowl XXXIX, 2005 – $2.4 million
Super Bowl XL, 2006 – $2.5 million
Super Bowl XLI, 2007 – $2.385 million
Super Bowl XLII, 2008 – $2.699 million
Super Bowl XLIII, 2009 – $2.999 million
Super Bowl XLIV, 2010 – $2.954 million
Super Bowl XLV, 2011 – $3.1 million
Super Bowl XLVI, 2012 – $3.5 million
Super Bowl XLVII, 2013 – $3.8 million
Super Bowl XLVIII, 2014 – $4 million
Super Bowl XLIX, 2015 – $4.25 million
Super Bowl 50, 2016 – $4.5 million
Super Bowl LI, 2017 – $5 million
Super Bowl LII, 2018 – $5.2 million
Super Bowl LIII, 2019 – $5.3 million
Super Bowl LIV, 2020 – $5.6 million
Super Bowl LV, 2021 – $5.5 milllion
Super Bowl LVI, 2022 – $6.5 million
Super Bowl LVII, 2023 – $7 million
Super Bowl LVIII, 2024 – $7 million
Super Bowl LIX, 2025 – $8 million
Super Bowl 60, 2026 – $10 million

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