Super Bowl Ad Meter

How much does a Super Bowl commercial cost? 2026 hits record high

USA TODAY

Updated Feb. 8, 2026, 1:51 p.m. ET

Super Bowl Sunday has arrived with more than 100 million Americans expected to watch the New England Patriots and Seattle Seahawks face off.

All those eyes aren't cheap for advertisers, and the cost of some national 30-second commercials during Super Bowl 60 have topped $10 million, according to Bloomberg – a huge jump from the $8 million that brands shelled out just one year ago.

Viewers can expect usual favorites like Budweiser and Pepsi, but AI is the name of the game in 2026 with multiple companies forking over the big bucks in the artificial intelligence arms race.

USA TODAY Ad Meter lets you rate every commercial in the national block to determine the winner of the year's best spot. Budweiser won the contest in 2025, the ninth crown for the brand.

Here's a look back at what Super Bowl commercials have cost through the game's history:

Rate every 2026 Super Bowl ad!

Super Bowl commercial cost by year

Super Bowl I, 1967 – $37,500
Super Bowl II, 1968 – $54,500
Super Bowl III, 1969 – $55,000
Super Bowl IV, 1970 – $78,200
Super Bowl V, 1971 – $72,500
Super Bowl VI, 1972 – $86,100
Super Bowl VII, 1973 – $88,100
Super Bowl VIII, 1974 – $103,500
Super Bowl IX, 1975 – $107,000
Super Bowl X, 1976 – $110,000
Super Bowl XI, 1977 – $125,000
Super Bowl XII, 1978 –$162,300
Super Bowl XIII, 1979 – $185,000
Super Bowl XIV, 1980 – $222,000
Super Bowl XV, 1981 – $275,000
Super Bowl XVI, 1982 – $324,300
Super Bowl XVII, 1983 – $400,000
Super Bowl XVIII, 1984 – $368,200
Super Bowl XIX, 1985 – $525,000
Super Bowl XX, 1986 – $550,000
Super Bowl XXI, 1987 – $600,000
Super Bowl XXII, 1988 – $645,500
Super Bowl XXIII, 1989 – $675,500
Super Bowl XXIV, 1990 – $700,400
Super Bowl XXV, 1991 – $800,000
Super Bowl XXVI, 1992 – $850,000
Super Bowl XXVII, 1993 – $850,000
Super Bowl XXVIII, 1994 – $900,000
Super Bowl XXIX, 1995 – $1.15 million
Super Bowl XXX, 1996 – $1.085 million
Super Bowl XXXI, 1997 – $1.2 million
Super Bowl XXXII, 1998 – $1.29 million
Super Bowl XXXIII, 1999 – $1.6 million
Super Bowl XXXIV, 2000 – $2.1 million
Super Bowl XXXV, 2001 – $2.2 million
Super Bowl XXXVI, 2002 – $2.2 million
Super Bowl XXXVII, 2003 – $2.2 million
Super Bowl XXXVIII, 2004 – $2.3 million
Super Bowl XXXIX, 2005 – $2.4 million
Super Bowl XL, 2006 – $2.5 million
Super Bowl XLI, 2007 – $2.385 million
Super Bowl XLII, 2008 – $2.699 million
Super Bowl XLIII, 2009 – $2.999 million
Super Bowl XLIV, 2010 – $2.954 million
Super Bowl XLV, 2011 – $3.1 million
Super Bowl XLVI, 2012 – $3.5 million
Super Bowl XLVII, 2013 – $3.8 million
Super Bowl XLVIII, 2014 – $4 million
Super Bowl XLIX, 2015 – $4.25 million
Super Bowl 50, 2016 – $4.5 million
Super Bowl LI, 2017 – $5 million
Super Bowl LII, 2018 – $5.2 million
Super Bowl LIII, 2019 – $5.3 million
Super Bowl LIV, 2020 – $5.6 million
Super Bowl LV, 2021 – $5.5 milllion
Super Bowl LVI, 2022 – $6.5 million
Super Bowl LVII, 2023 – $7 million
Super Bowl LVIII, 2024 – $7 million
Super Bowl LIX, 2025 – $8 million
Super Bowl 60, 2026 – $10 million

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