Travis Kelce chugs beer as he sits courtside with Taylor Swift at Knicks-Cavs game

New York's Madison Square Garden is famous for its celebrity row, but Cleveland's Rocket Arena saw arguably the most famous woman in the world pull up courtside Saturday night.

Pop icon Taylor Swift and fiancé Travis Kelce sat on the sidelines for Game 3 of the Eastern Conference finals between the Knicks and Cavaliers. Kelce, the longtime Kansas City Chiefs star, grew up in nearby Cleveland Heights, Ohio.

His hometown team could use the support, down 2-0 in the East finals and fighting to avoid a 3-0 deficit.

Travis Kelce chugs beer

Entering the fourth quarter with the Cavaliers down 91-82, Kelce was shown on the jumbotron and he chugged what appeared to be an adult beverage and fired up the crowd. Swift held a hand to her face for a while but then applauded.

Photos: Taylor Swift and Travis Kelce at Knicks-Cavaliers game

The USA TODAY app gets you to the heart of the news — fast. Download for award-winning coverage, crosswords, audio storytelling, the eNewspaper and more.