How much does a Super Bowl commercial cost in 2026? 30-second ad prices through history

USA TODAY

Updated Feb. 8, 2026, 7:02 p.m. ET

Editor's note: Watch every 2026 Super Bowl commercial and rate the best with USA TODAY's Ad Meter.

Commercials are unavoidable.

Take 30 seconds and look around. Identify everything with branding. Your clothes? Advertisement. Phone? Advertisement. Repeat the process in public. You'll come to realize that branding is everything and everything is branding.

For the most part, commercials are viewed as a nuisance that we've become numb to – except for one day a year.

The Super Bowl.

It's the one day a year when viewers can't wait for those ill-timed breaks in the action. Injuries, challenges and timeouts are no longer an inconvenience.

Vote on the best Super Bowl commercials with USA TODAY's Ad Meter

They are the entryway to another world of mini-stories designed to entertain and inform, but they are far from cheap. In fact, the cost of 30 seconds hit an all-time high ahead of Super Bowl 60.

Here's a look at how much a Super Bowl commercial costs in 2026.

How much does a Super Bowl commercial cost in 2026?

A 30-second commercial during Super Bowl 60 costs about $8 million, but some companies have paid over $10 million for their spot.

The total cost tends to vary depending on when the commercial time was purchased.

Super Bowl commercial price history

Here's what 30-second Super Bowl ads have cost through the years:

Super Bowl 1, 1967 – $37,500
Super Bowl 2, 1968 – $54,500
Super Bowl 3, 1969 – $55,000
Super Bowl 4, 1970 – $78,200
Super Bowl 5, 1971 – $72,500
Super Bowl 6, 1972 – $86,100
Super Bowl 7, 1973 – $88,100
Super Bowl 8, 1974 – $103,500
Super Bowl 9, 1975 – $107,000
Super Bowl 10, 1976 – $110,000
Super Bowl 11, 1977 – $125,000
Super Bowl 12, 1978 –$162,300
Super Bowl 13, 1979 – $185,000
Super Bowl 14, 1980 – $222,000
Super Bowl 15, 1981 – $275,000
Super Bowl 16, 1982 – $324,300
Super Bowl 17, 1983 – $400,000
Super Bowl 18, 1984 – $368,200
Super Bowl 19, 1985 – $525,000
Super Bowl 20, 1986 – $550,000
Super Bowl 21, 1987 – $600,000
Super Bowl 22, 1988 – $645,500
Super Bowl 23, 1989 – $675,500
Super Bowl 24, 1990 – $700,400
Super Bowl 25, 1991 – $800,000
Super Bowl 26, 1992 – $850,000
Super Bowl 27, 1993 – $850,000
Super Bowl 28, 1994 – $900,000
Super Bowl 29, 1995 – $1.15 million
Super Bowl 30, 1996 – $1.085 million
Super Bowl 31, 1997 – $1.2 million
Super Bowl 32, 1998 – $1.29 million
Super Bowl 33, 1999 – $1.6 million
Super Bowl 34, 2000 – $2.1 million
Super Bowl 35, 2001 – $2.2 million
Super Bowl 36, 2002 – $2.2 million
Super Bowl 37, 2003 – $2.2 million
Super Bowl 38, 2004 – $2.3 million
Super Bowl 39, 2005 – $2.4 million
Super Bowl 40, 2006 – $2.5 million
Super Bowl 41, 2007 – $2.385 million
Super Bowl 42, 2008 – $2.699 million
Super Bowl 43, 2009 – $2.999 million
Super Bowl 44, 2010 – $2.954 million
Super Bowl 45, 2011 – $3.1 million
Super Bowl 46, 2012 – $3.5 million
Super Bowl 47, 2013 – $3.8 million
Super Bowl 48, 2014 – $4 million
Super Bowl 49, 2015 – $4.25 million
Super Bowl 50, 2016 – $4.5 million
Super Bowl 51, 2017 – $5 million
Super Bowl 52, 2018 – $5.2 million
Super Bowl 53, 2019 – $5.3 million
Super Bowl 54, 2020 – $5.6 million
Super Bowl 55, 2021 – $5.5 milllion
Super Bowl 56, 2022 – $6.5 million
Super Bowl 57, 2023 – $7 million
Super Bowl 58, 2024 – $7 million
Super Bowl 59, 2025 – $7 million, with some brands reportedly paying around $8 million
Super Bowl 60, 2026 – $8 million, with some brands paying around $10 million

2026 Super Bowl commercials

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