Report: Comcast launching broadband bundle with HBO

Comcast will reportedly offer a new broadband service plan that includes a subscription to premium channel HBO.

According to DSLReports, citing an "insider" familiar with Comcast's plans, the cable giant's "Internet Plus" option will include a basic TV channel package, 25 Mbps broadband and a subscription to HBO and HBO GO.

The 12-month promotion would cost consumers between $40-$50 a month, then increase to $70-$80 after the promotion expires.

The report says the new Comcast bundle is a direct shot at Netflix, the streaming media giant many consumers turn to when cutting the cable cord. Normally, a monthly HBO subscription is tied to a more expensive cable package with hundreds of channels. The move also resurrects the debate over whether cable companies should offer more channels a la carte instead of tied to pricier TV packages.

Follow Brett Molina on Twitter: @bam923.