Lego unveils new SMART Brick at CES 2026. Here's where to purchase.

Lego is looking to bring your creations to life.

On Jan. 5, The Lego Group unveiled its new SMART Play bricks, tags, and mini figures at the Consumer Electronics Show, or CES 2026, in Las Vegas, which can react in real time as children and families play with them.

"With this exciting innovation, builders can bring their Lego creations to life in ways they’ve never imagined!" Lego said in a news release.

The first Lego SMART Play building sets, featuring "Star Wars," were also announced at CES and are expected to launch in March, in select markets, with preorders available starting next week.

Here's what to know about the new way to play with Legos:

What is Lego SMART Play?

Lego SMART Play uses a custom-made chip that is "smaller than a standard Lego stud" to make Lego bricks more interactive for children and families playing with them, according to Lego.

Video demonstrating how children can play with the new brick show Lego builds attached to a Lego SMART Brick, snore, make helicopter noises and more.

The bricks are paired with Lego SMART Tags and Lego SMART Minifigures to add sound effects to Lego creations as they're being played with.

"The launch of Lego SMART Play brings creativity, technology, and storytelling together to make building worlds and stories even more engaging, and all without a screen," said the senior vice president and head of the Creative Play Lab at the Lego Group, Tom Donaldson. "We truly believe we are setting a new standard for interactive, imaginative experiences and can’t wait to see this innovation in the hands of kids when we launch this year."

So how exactly will the Lego SMART Play Bricks work?

The Lego SMART bricks are like regular Lego bricks, except they have a chip inside that makes playing with Lego sets more interactive by responding to how they're played with and adding sound effects to the Lego sets and Minifigures.

When will Lego SMART Play bricks be available for purchase?

Multiple "Star Wars" Lego sets featuring Lego SMART Play will be available in stores on March 1, according to Lego's news release. However, the sets will also be available for preorder on Jan. 9.

The first sets being released with Lego SMART Play are the following, according to Lego:

• Lego "Star Wars" SMART Play: Darth Vader’s TIE Fighter building set
  • Price: $69.00
  • Number of pieces: 473
  • Age: 8-plus
  • The set includes one Lego SMART Brick, one Lego SMART Minifigure featuring Darth Vader and one SMART Tag featuring the TIE Fighter
• Lego "Star Wars" SMART Play: Luke’s Red Five X-wing building set
  • Price: $89.00
  • Number of pieces: 584
  • Age: 6-plus
  • The set includes one Lego SMART Brick, two Lego SMART Minifigures featuring Luke Skywalker and Princess Leia and five SMART Tags featuring the X-wing, Imperial turret, transporter, command center and R2-D2 accessories.
• Lego "Star Wars" SMART Play: Throne Room Duel & A-wing building set
  • Price: $159.99
  • Number of pieces: 962
  • Age: 9-plus
  • The set includes two Lego SMART Bricks, three Lego SMART Minifigures featuring Luke Skywalker, Emperor Palpatine and Darth Vader and five SMART Tags featuring the A-wing, throne, Death Star turret and two Lightsabers for duels.

The sets will be available to purchase on Lego's website, at Lego Stores and in select retailers.

This story has been updated to add new information.

Julia Gomez is a Trending reporter for USA TODAY and covers scientific studies and trending news. Connect with her on LinkedIn, X, Instagram, and TikTok: @juliamariegz, or email her at [email protected].