Apple just raised its prices on iPads, MacBooks. Here's why
Greta CrossApple has raised the prices of several popular products, citing an influx of AI data centers as the cause.
On Thursday, June 25, Apple increased the price of numerous products, including the MacBook Neo, the tech giant's cheapest laptop, MacBook Air, iPad Mini and Apple TV. As artificial intelligence data centers continue to expand throughout the country, the tech industry has been forced to adapt to an unprecedented demand for memory and storage.
"We have never seen a component price increase this much, this quickly," according to an Apple statement obtained by USA TODAY. "We have shielded our customers from these increases so far, but we have now reached a point where we need to begin raising prices on a number of products, including today’s increases for iPad and Mac. We know this is not welcome news, and we are working tirelessly to find solutions."
As AI continues to grow, there are more than 4,300 data centers across the United States, according to global data center directory Data Center. Many of those facilities are being met with resistance: In May, Gallup reported 70% of Americans oppose the construction of data centers in their communities, with 48% in "strong opposition."
The price increases come a few weeks after Apple held its annual World Wide Developers Conference (WWDC) on June 8. During its keynote presentation at the event, Apple introduced iOS 27, which will rely more heavily on AI.
What Apple products are impacted by the price increase?
When contacted by USA TODAY, Apple declined to say which products would see a price increase. But reporting from CNBC and CNN said the following Apple products are impacted:
- MacBook Neo
- MacBook Air 512GB
- MacBook Pro 1T
- iPad Air 128GB
- iPad Pro Wifi 256GB
- iPad Mini
- Apple TV
- Apple Vision Pro
- HomePod
How much is Apple increasing prices?
Here's a closer look at the price increases for each Apple product, per CNBC and CNN:
| Product name | New price | Previous price |
| MacBook Neo entry | $699 | $599 |
| MacBook Air 512GB | $1,299 | $1,099 |
| MacBook Pro 1T | $1,999 | $1,699 |
| iPad Air 128GB | $749 | $599 |
| iPad Pro Wifi 256GB | $1,199 | $999 |
| iPad Mini 128GB | $599 | $499 |
| Apple TV WiFi 64GB | $199 | $129 |
| Apple Vision Pro 256GB | $3,699 | $3,499 |
| HomePod | $349 | $299 |
Why is Apple rising the prices of MacBooks, iPads?
The rapid expansion of AI data centers has created an unprecedented demand for memory and storage, driving up the cost of this technology for manufacturers, according to an Apple statement.
Greta Cross is a national trending reporter at USA TODAY. Story idea? Email her at [email protected].
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