Move over Apple, these brands say they’ve been folding for years

From burritos to dictionaries, brands are already comparing a slew of foldable items to the new iPhone Duo.

The new iPhone model, which launches in October, features a screen that folds in two – a first of its kind for Apple.

After Apple announced the new iPhone, companies from fast food chains to other technology giants were quick to weigh in.

Burger King and Del Taco shared photos of their food items edited onto a foldable phone.

The airline Ryanair quipped on X, "if a phone can bend, then your knees can too."

Here's a look at how more brands (hilariously) reacted to the new iPhone Duo.

Companies boast their bendable products

Many brands were quick to note that "foldable" technology is already widely available in other products.

Merriam-Webster, the dictionary, said on X, "Not to brag, but our product has been foldable since 1828."

Similarly, Guinness World Records posted a photo of its 2027 book, writing, "new exciting folding thing."

Food items are malleable too, other companies noted.

"We’ve had foldable technology for years btw," Chipotle wrote on X alongside a clip of a burrito being folded.

KitKat shared an AI-generated clip showing one of its chocolate bars on display in what resembles an Apple store.

"Every KitKat already folds down the middle," it wrote.

Chiquita Banana posted on Instagram, "We’ve been mastering the fold for years…many years."

Samsung jabs foldable iPhone: 'Reheating our leftovers'

Elsewhere on the internet, Apple competitor Samsung – which has been releasing foldable phones for years – made its stance on the new product clear.

"So far, so same," Samsung Mobile US wrote on X before later adding, "Let us know when you're done reheating our leftovers."

It also made mention of language lesson platform Duolingo, whose mascot is named Duo.

"I'm so sorry, @DuoLingo. They copied us too #Solidarity," Samsung posted.

On Instagram, Samsung also used the moment to capitalize on its own products.

"Imitation is the sincerest form of flattery," a video on Samsung Canada's Instagram said.

Duolingo says Apple 'named a phone after me'

Duolingo also went on a posting spree on X after the announcement.

"They named a phone after me and made it bend over," it said in one post before adding, "now there’s extra screen space for you to do your lesson."

In another string of posts, Duolingo quipped, "what an exciting Apple event! i sure hope my brand doesn’t get infringed upon."

"it’s called the iPhone WHAT???" the company reacted, followed by a post directly asking Apple CEO John Ternus to "pick up the phone pls."

Melina Khan is a national trending reporter for USA TODAY. Keep up with her on X @melinakh and Instagram @bymelinakhan.