New Labubu blind boxes available tonight, Aug. 21. Here's what to know.

Pop Mart will make pre-orders available once again for its "The Monsters Big into Energy Series."

The series, which originally launched in April 2025, is one of the latest Labubu blind boxes to come out. A blind box hides the exact content of the package until the customer opens it, sometimes revealing an especially rare item in a series.

Vinyl plush pendant blind boxes for the "Monsters Big into Energy Series" will be available for pre-order on Thursday, Aug. 21, at 9:30 p.m. ET, according to Pop Mart's website. The purchases can be made only on Pop Mart's app, which can be downloaded on your phone through the Google Play Store or the App Store.

Before attempting to purchase a Labubu, make sure the app is updated and functioning properly.

Which Labubu/The Monster blind boxes will be available for order?

The following "The Monsters" blind boxes will be available for pre-order on Thursday night, Aug. 21:

• Big into Energy Series-Vinyl Plush Pendant Blind Box (pre-order) − Single boxes and whole sets will be available to order during launch. The estimated shipping date is Oct. 11.

How much will the Labubus cost?

The "Big into Energy Series" blind box is listed at $27.99, not including taxes or shipping and handling, according to the website.

However, folks who would like to purchase a whole set, which includes six different blind boxes, will have to pay $167.94.

Purchases over $29 made on the Pop Mart app and website will receive free shipping.

Labubus sell out quickly

When USA TODAY attempted to preorder the Labubu blind boxes on Tuesday, Aug. 21, they sold out within less than a minute.

An error code was displayed, stating that the items we were attempting to purchase were "too popular." After refreshing the app, all of the Labubu blind boxes that were previously available for order had sold out.

What is a Labubu?

Labubu is a doll based on a monster created by Hong Kong artist Kasing Lung, featuring a large head, sharp teeth and prominent eyes. The Labubu keychains that almost everyone is obsessed with are furry and come in different colors, shapes and sizes.

"Despite a mischievous look, Labubu is kind-hearted and always wants to help, but often accidentally achieves the opposite," Pop Mart states on its website.

Pop Mart has sold small Labubus, some shaped like shrimp tempura, carrying Coke products, dressed as pumpkins, and more.

Some people might say the doll looks a bit scary, while others think it’s downright adorable.

Labubu was introduced to the world in 2015, when Lung created three picture books based on Nordic mythology.

But today, Labubus are sold worldwide by the Beijing-based toy maker Pop Mart, as part of their “The Monsters” line.

What are blind boxes?

Blind boxes can contain toys or figurines from different properties, from well-known characters like Hello Kitty and Winnie the Pooh and their friends, to popular manga characters like Monkey D. Luffy from "One Piece."

Some of the blind boxes' contents may be rarer than others, which can increase their value and the amount collectors are willing to pay for them if they're resold online.

Labubu blind boxes are currently being sold worldwide by Pop Mart as a part of "The Monsters" line.

Be wary of 'Lafufus'

The launch, scheduled for the night of Aug. 20, will be available only on the official Pop Mart app, but be wary of people selling counterfeits online.

Labubu dolls have become so popular that they've attracted the attention of resellers and counterfeiters.

To ensure you are purchasing authentic Labubu or "The Monsters" merchandise, purchase the dolls directly from Pop Mart, its TikTok account, Amazon store, or other major retailers.

The following can be signs of a fake Labubu, commonly referred to as "Lafufus", according to the Consumer Safety Alert:

• Labubus sold online at a steep discount
• Packaging does not have a holographic Pop Mart sticker or a scannable QR code linking to the official Pop Mart site
• A preview card is not included with your Labubu
• The Labubu has the wrong number of teeth. Authentic Labubus have nine teeth.
• Newer versions of the doll do not have a "subtle UV stamp on one foot."
• Safety labeling may not be included on the packaging if a toy has small parts,

Another indication that a doll might be a Lafufu, according to USA TODAY's research, is that it comes in a resealable plastic bag instead of one that needs to be torn open. Customers will also not be able to choose the color Labubu they receive unless purchasing from a reseller that has already opened the Labubu's packaging.

Julia is a trending reporter for USA TODAY. Connect with her on LinkedIn,X, Instagram, and TikTok: @juliamariegz, or email her at [email protected]