George Clooney regroups Casamigos pals for new non-alcoholic beer

A new non-alcoholic beer has some celebrity Oscar-winning star power behind it.

George Clooney, along with nightlife entrepreneur Rande Gerber and Mike Meldman, founder of Discovery Land Company, have launched Crazy Mountain, a new non-alcoholic line with a lager and a lime-flavored beer, scheduled to become available in select markets this week and is available now on the Crazy Mountain website ($27.98 for two six-packs).

Gerber and Meldman joined Clooney in creating the Casamigos tequila brand in 2013, which they sold in 2017 for a reported $1 billion.

"We love beer, we just don't always want the effects that come with it," said Clooney, who's won Oscars for supporting actor (“Syriana”) in 2005 and producing ("Argo") in 2012, in a news release.

Crazy Mountain non-alcoholic beer contains about 65 calories per can. Both varieties "are clean, crisp, and crafted to deliver the same experience without the after-effects," according to the news release.

Clooney & Co.'s new brew isn't the first non-alcoholic beverage with celebrity backing. Actor Tom Holland co-founded his BERO line of non-alcoholic beers in 2024.

Before that, model Bella Hadid became a co-founder of Kin Euphorics, with a line of drinks "tailor made to serve your mood in 2021, while Katy Perry helped launch De Soi, a "nonalcoholic apéritif" with natural botanicals and adaptogens the next year. Also in 2022, Blake Lively founded Betty Buzz, and Kylie Minogue launched a non-alcoholic wine brand. 

This non-alcoholic brand bonanza has coincided with a decline in alcohol consumption by many U.S. adults, especially younger Americans.

Overall, a record low percentage of U.S. adults (54%) say they consume alcohol, according to a Gallup poll from August 2025. That's down from 58% in 2024 and 62% in 2023, Gallup found.

The founders of Crazy Mountain can relate, describing the beer in the promotional material as "a new kind of beer – one made for good times and clear minds.""This isn't just a beer – it's a choice," Gerber said in the news release. "Crazy Mountain belongs to everyone pushing for more and wanting to live wide open – whether it's riding the biggest wave, climbing the highest mountain, the fight they show up for, or the dream they refuse to let go of. It's beer, only freer."

This story has been updated with new information.

Mike Snider is a national trending news reporter for USA TODAY. You can follow him on Threads, Bluesky, X and email him at  mikegsnider  &  @mikegsnider.bsky.social  &  @mikesnider & [email protected].