Liquid I.V. launches Grillo's Pickle flavor based on April Fools' joke

A company found that they have to be careful what they post on social media for April Fools' Day, since their customers may demand they actually make it.

Liquid I.V. announced a Grillo's Pickle flavored Hydration Multiplier on March 2, turning a joke made on social media last year into a reality.

The company said in a blog post that fans had "flooded our DMs, comments, and inboxes" with requests to make the pickle flavored drink powder. Comments on Liquid IV's 2025 Instagram post making the joke showed strong support for bringing the flavor to market.

“The passion of our community sparked this idea, and the talent of our innovation team brought it tolife,” Sai Chaluvadi, Chief R&D Officer for Liquid I.V., said in the blog post.

The page for the product on Liquid I.V.'s website launched April 1, sparking concerns about a repeat of the joke. However, USA TODAY confirmed ahead of the official announcement that the product was real.

"While you may have thought we were pulling an April Fools’ Day prank on you yesterday, thisthirst-quencher is no joke," the company said in the blog post.

The pickle flavor is an online only, limited-edition product, according to Liquid I.V., and starts at $14.99 for a 10-pack. The Hydration Multiplier is a drink powder the company claims provides "3x the electrolytes of the leading sports drink" and "8 vitamins and nutrients."