'KPop Demon Hunters' dolls and toys are finally (almost) here

Mattel and Hasbro are banking on the continued popularity of "KPop Demon Hunters," releasing new toy lines of the popular Netflix animated film that released last summer.

The toy companies announced their respective "KPop Demon Hunters" toy lines, including American Girl dolls, Polly Pockets, Uno, Monopoly and Furby characters during the Nuremberg International Toy Fair in Germany on Jan. 27.

The toy lines come six months after the release of "KPop Demon Hunters," which quickly became a pop culture phenomenon, resonating with an array of audiences for its stunning animation, heartfelt story and catchy original music. Recently, the film was named Best Animated Feature at the Critics Choice Awards and received two Oscar nominations for Animated Feature Film and Original Song.

Just in time for a late Christmas gift, Mattel released a line of HUNTR/X Rumi, Mira and Zoey dolls that quickly sold out during two pre-order periods in November 2025. As of Jan. 27, the collectible dolls remain sold out.

For "KPop Demon Hunters" fans – or parents of fans, here's a sneak peek at some of the new toys.

American Girl

Mattel's "KPop Demon Hunters" American Girl dolls are available for pre-order on the American Girl website, with expected shipping by Nov. 27, 2026. The film's three main characters, Rumi, Mira and Zoey, are available as the dolls, each for $165. Here's a closer look at what each doll includes:

• Rumi- Lavender hair, brown eyes with shimmery eyeshadow and one silvery earring, wearing signature yellow cropped jacket adorned with graphics and spiky shoulder pads, a white crop top, jean shorts and black boots. The doll also comes with a Sain-Geom-inspired sword, Norigae tassel charm and satin hair tie.
• Mira- Bright pink hair styled in high pigtails, brown eyes with custom eyeshadow and pierced ears, wearing a cropped black graphic t-shirt, black fingerless gloves, yellow skirt and black boots. The doll comes with a Gok-Do-inspired curved sword, belt loop charm and black satin choker necklace, too.
• Zoey- Black hair styled in low buns with choppy bangs, also with brown eyes and shimmery eyeshadow, wearing classic teal leather crop top with black halter neck, pair of multicolored satin joggers and black porch worn on her bicep. The doll also comes with Shin-Kal-inspired knives, a yellow tassel charm, golden cuff bracelet and pair of blue and yellow sneakers.

Nerf

In July, Hasbro is releasing three Nerf toys inspired by Rumi, Mira and Zoey's swords and knives:

• NERF "KPop Demon Hunters" Zoey's Spirit Blades, $9.99- Wielded by the group's bubbly rapper, the spirit blades look like small daggers.
• NERF "KPop Demon Hunters" Rumi's Four Tiger Sword, $14.99- The lead singer and demon hunter of the group wields the sword that inspired this 24-inch foam blade.
• NERF "KPop Demon Hunters" Mira's Curved Moon Sword, $19.99- The group's dancer and demon hunter, Mira, wields the curved sword that inspired the 36-inch foam sword.

The toys are recommended for children ages 6 and up, according to a press release.

The toys will be sold at most major retailers starting July 15, 2026, according to the release.

Furby

The Saja Boys, who are the demons posing as a boy band that HUNTR/X inevitably has to fight in the movie, will also be included in the toy release.

Hasbro is releasing the following under its Furby line:

• FURBY Furblets "KPop Demon Hunters" Derpy Tiger, $14.99- A mini Furby inspired by the look of the adorable Derpy Tiger who helps Rumi coordinate meetings with lead Saja Boy, Jinu.
• FURBY Furblets "KPop Demon Hunters" Saja Boy Demon, $14.99- A Furby inspired by the Saja Boy's demon state.

Both of the Furblets have over 45 different sound effects that can be activated by pressing their heads, heart gems, and mouth. Their ears also pop open when you press the head, and you can fold their ears over their eyes to repeat the action.

The toys can also be taken on the go and hooked onto backpacks or purses with a keychain clip.

The toys, intended for children 6 and up, will be sold at most major retailers starting July 15, 2026, according to the press release.

Monopoly

Hasbro will also release a special-edition Monopoly board game inspired by the movie, which will retail for $24.99.

The game is intended for children 8 and up, and will be available for purchase at most major retailers starting Aug. 1, according to the press release.

Other toys inspired by the movie

Saja Boys and HUNTR/X lightsticks, a light-up accessory used to highlight a fan's support, will also hit the shelves of major retailers on July 15. The lightsticks are sold separately.

The "K-Pop Demon Hunters" Electronic Light Sticks sync up to songs from the movies while music is playing. The lightsticks, popular among Korean fandoms supporting bands and artists, will retail for $14.99.

What is 'KPop Demon Hunters'?

'KPop Demon Hunters' is an animated movie, directed by Maggie Kang and Chris Appelhans, that was released on Netflix in June. The movie, about a pop girl group, HUNTR/X, that fights demons while protecting South Korea from demons, was a smash hit.

The movie, which garnered over 325 million views globally in 91 days, is the No. 1 most popular film of all time on Netflix, according to Netflix's news release.

"Golden," a song from the movie's starring trio, HUNTR/X, was Billboard Hot 100’s longest-running #1 hit released by a girl group in the 21st century. Multiple other songs from the movie, like “Your Idol” and “Soda Pop” by the movie's antagonist, the Saja Boys, also reached No. 1 on the Billboard 100 in July and August.

Greta Cross is a national trending reporter at USA TODAY. Story idea? Email her at [email protected].

Julia Gomez is a Trending reporter for USA TODAY and covers popular toys, scientific studies, natural disasters, and trending news. Connect with her on LinkedIn, X, Instagram, and TikTok: @juliamariegz, or email her at [email protected].