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When do Hello Kitty-themed Labubus release? See the new dolls.

Portrait of Greta Cross Greta Cross
USA TODAY
March 6, 2026, 5:09 a.m. ET

Brace yourself, trinket lovers — you may not be ready for the latest collaboration coming from Pop Mart, the official retailer for Labubu products.

International toy company Pop Mart announced on Friday, March 6, that it is collaborating with Japanese entertainment company Sanrio to release Hello Kitty-themed Labubus, available online starting Thursday, March 12. First making waves on social media last year, Labubu dolls feature big heads with bunny ears, sharp, fang-like teeth, and fuzzy pajamas.

The collaboration includes Labubu x Sanrio Characters Series Vinyl Plush Pendant Blind Boxes – Labubus dressed as different Sanrio characters, including Hello Kitty, My Melody, Kuromi, Cinnamoroll, and Pochacco, sold in a mystery box, according to a Pop Mart news release.

Pop Mart is also offering a specialty Hello Kitty Vinyl Plush Doll, a Labubu wearing Hello Kitty-inspired overalls with red and blue accents, and an embroidered sleep mask. The doll also comes with a Hello Kitty pillow accessory.

Over the past year, Pop Mart has released several brand-centric Labubus, including Coca-Cola dolls in January 2025 and Vans in July 2025.

Interested in getting your hands on one? Here's what to know about the new Sanrio Labubus.

When do the Hello Kitty Labubus go on sale?

The Sanior Labubus launch at 10 p.m. ET on Thursday, March 12, on the Pop Mart website.

How much do the Hello Kitty Labubus cost?

The Labubu x Sanrio Characters Series Vinyl Plush Pendant Blind Box costs $40, and the Labubu x Hello Kitty Vinyl Plush Doll costs $150, according to a news release.

What do the Hello Kitty Labubus look like?

Take a look at the different Sanrio Labubu characters below:

The Labubu x Hello Kitty Vinyl Plush Doll is styled in Hello Kitty-inspired overalls with an embroidered sleep mask, pillow accessory and two-piece outfit design. Available March 12, the doll is $150.
The Labubu x Hello Kitty Vinyl Plush Doll is styled in Hello Kitty-inspired overalls with an embroidered sleep mask, pillow accessory and two-piece outfit design. Available March 12, the doll is $150.
A Pochacco Labubu is one character available in the new Labubu x Sanrio Characters Series Vinyl Plush Pendant Blind Box. Available starting March 12, the blind box is $40.
A Cinnamoroll Labubu is one character available in the new Labubu x Sanrio Characters Series Vinyl Plush Pendant Blind Box. Available starting March 12, the blind box is $40.
A Kuromi Labubu is one character available in the new Labubu x Sanrio Characters Series Vinyl Plush Pendant Blind Box. Available starting March 12, the blind box is $40.
A Pompompurin Labubu is one character available in the new Labubu x Sanrio Characters Series Vinyl Plush Pendant Blind Box. Available starting March 12, the blind box is $40.
A My Melody Labubu is one character available in the new Labubu x Sanrio Characters Series Vinyl Plush Pendant Blind Box. Available starting March 12, the blind box is $40.
A Hello Kitty Labubu is one character available in the new Labubu x Sanrio Characters Series Vinyl Plush Pendant Blind Box. Available starting March 12, the blind box is $40.

How to purchase Hello Kitty Labubus

The Labubu x Sanrio Characters Series and Labubu x Hello Kitty Vinyl Plush Doll are available to purchase on the Pop Mart website starting at 10 p.m. ET on Thursday, March 12. The dolls will be available at stores nationwide starting in April, according to a Pop Mart news release.

Greta Cross is a national trending reporter at USA TODAY. Story idea? Email her at [email protected].

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