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Milk Makeup's viral jelly tints + hydrating primers are now available on Amazon 🚨

Portrait of Kyley Warren Kyley Warren
USA TODAY
June 3, 2025, 1:37 p.m. ET
Shop popular Milk Makeup products on Amazon.
  • Milk Makeup, known for its multifunctional and "clean" beauty products, has launched a storefront on Amazon.
  • The brand's popular products, including the Cooling Water Jelly Tint and Hydro Grip Primer, are now available with Prime benefits.
  • Milk Makeup has gained popularity on TikTok for its easy-to-use, cruelty-free, and relatively affordable products.

Milk Makeup's most viral beauty staples just became even easier to shop. That's right: The TikTok-famous beauty brand—known for its multifunctional products that blur the lines between skincare and traditional cosmetics—just launched in Amazon Premium Beauty.

Now, shoppers will have even more access to Milk Makeup's most popular launches like the best-selling Cooling Water Jelly Tint and Hydro Grip Primer, along with all the Amazon perks provided to Prime members—like select beauty deals and free shipping on orders.

Treat your beauty cabinet to a summer refresh and shop the top-sellers from Milk Makeup's new Amazon storefront below:

Shop Milk Makeup on Amazon

Shop Milk Makeup's top-sellers on Amazon

Milk Makeup Cooling Water Jelly Tint
It's cooling, it's coloring—this unique beauty product is hailed as one of Milk Makeup's most famous, with a jelly-like texture that's designed to soothe and infuse a little more color. $24 at Amazon
Milk Makeup Hydro Grip Primer
Coat your skin in a layer of this before applying the rest of your makeup to ensure it stays in place all day. $38 at Amazon
Milk Makeup Pore Eclipse Mattifying Primer
For a look that minimizes pores and has a matte appeal, try this top-rated Milk Makeup primer. $20 at Amazon
Milk Makeup Sculpt Stick
Give your face some definition with the help of this sculpting stick that glides on smooth and provides long-lasting wear. $24 at Amazon
Milk Makeup Lip + Cheek Stick
Don't forget to add some color to your makeup look; this multifunctional beauty product comes in several colors so you can find your perfect blush shade. $24 at Amazon
Milk Makeup Pore Eclipse Matte Setting Spray
Lock in moisture and keep your makeup looking fresh all day with this best-selling setting spray. $38 at Amazon

Why is Milk Makeup so popular?

Milk Makeup has become a TikTok-favorite brand, namely because of its multifunctional products that are easy to use, designed for a range of purposes and made from clean, cruelty-free ingredients. The beauty products are also relatively affordable, with most items costing less than $40.

Who are Milk Makeup products designed for?

If you're someone who prefers a more muted, stripped-back makeup look—and values having clean beauty products in your arsenal—Milk Makeup is a great option.

Our editors independently choose our recommendations. Some content is produced with paid support from a third party, however our editorial decisions remain independent. If you buy through our links, the USA TODAY Network may earn a commission. Prices and availability may change.