Sleep Number’s Sleep Week sale is here as Travis Kelce returns to the NFL

• Sleep Number is holding a Sleep Week sale with discounts of up to 40% on select smart beds and pillows.
• The sale coincides with the news that Travis Kelce, a longtime Sleep Number partner, is returning to the Kansas City Chiefs.
• Kelce credits high-quality sleep as a key part of his performance and recovery routine.

Sleep Week 2026 is officially here and if there were ever a good time to upgrade your bedroom oasis, this is it. Sleep Number has rolled out its Sleep Week sale with up to 40% off select mattresses and even better, a big announcement from its strategic partner and investor, the NFL's favorite screen siren, Travis Kelce.

Fans recently got the new news that Kelce is returning to the Kansas City Chiefs for another NFL season, just in time to put the star tight end’s longtime partnership with Sleep Number right back in the spotlight this March.

Known for prioritizing recovery, performance and rest, Taylor Swift's fiancé has long credited high-quality sleep as part of his routine. If you want to try and keep up with Kelce, you can tap into the same sleep‑first mindset while major discounts are live this week only.

Shop Travis Kelce-approved Sleep Number deals

Sleep Number’s Sleep Week sale features up to 40% off select smart beds for a limited time. The deals arrive as Travis Kelce confirms his return to the Kansas City Chiefs, spotlighting the role of quality sleep in performance and recovery.

Sleep Number c4 mattress

Sleep Number c4 Mattress

Designed with a cushioning, breathable layer that uniquely conforms to your body, the c4 offers adjustable firmness and comfortable support in any sleeping position—making it a strong option for combination sleepers or couples who want flexibility without jumping to a higher‑priced model. Save 30% at Sleep Number

Sleep Number Climate360 Smart Bed

Sleep Number Climate360 Smart Bed

Sleep Number’s most advanced bed, the Climate360 offers personalized warming, cooling and firmness on each side—ideal for hot sleepers and couples who run at different temps. Save 10% at Sleep Number

Sleep Number i8 Smart Bed

Sleep Number i8 Smart Bed

Sleep Number’s most popular smart bed is now at its lowest price ever. For a limited time, shoppers can score 40% off the i8 mattress, which combines advanced temperature balancing with plush, pressure‑relieving support for all‑night comfort. Save 40% at Sleep Number

Sleep Number i10 Smart Bed

Sleep Number i10 Smart Bed

For a hotel-level feel at home, the Sleep Number i10 delivers ultra-plush comfort plus dual-adjustable firmness and smart sleep tracking. Save 40% at Sleep Number

Sleep Number p6 Smart Bed

Sleep Number p6 Smart Bed

The Sleep Number p6 smart bed adds extra cushioning and pressure relief on top of adjustable firmness, making it a solid pick for side and combination sleepers. Save 30% at Sleep Number

Don’t skip this sleep essential! Sleep Number pillows are on sale, too

Mattresses aren’t the only big win during Sleep Week. Sleep Number is also offering rare deals on pillows, including a major closeout.

Sleep Number PlushComfort Pillow

Sleep Number PlushComfort Pillow

While supplies last, shoppers can take 50% off PlushComfort pillows.

This silky‑soft, hypoallergenic down‑alternative pillow features microfiber fill that mimics the feel of premium down, paired with a smooth, brushed cotton cover for plush comfort and supportive loft. Save 50% at Sleep Number

Why Travis Kelce’s return to the NFL makes this Sleep Week sale extra timely

After months of speculation, Travis Kelce confirmed he’s returning to the Chiefs for his 14th NFL season, signing a one‑year deal to continue his career in Kansas City. The announcement reignited excitement for fans and brought renewed attention to the importance of recovery, especially for veteran athletes pushing their limits.

Kelce has previously partnered with Sleep Number, often speaking about how sleep quality directly impacts performance, focus and recovery. With another season ahead of him, it’s a reminder that good sleep isn’t just a luxury, it’s a competitive edge.

Is Sleep Number still partnered with the NFL?

Yes. Sleep Number has been the Official Sleep + Wellness Partner of the NFL since 2018, and 83% of NFL players now sleep on a Sleep Number bed.

Is Sleep Week the best time to buy a Sleep Number bed?

For many shoppers, Sleep Week rivals Presidents Day and Labor Day as one of the best times to buy a mattress, especially if you’ve been eyeing Sleep Number specifically. Discounts are often deeper than typical sales, and inventory tends to include a wider range of models.

If you’ve been waiting to upgrade your mattress, Sleep Week offers a wide open window to save on smart sleep technology without waiting months for the next major holiday sale.

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