Today's Prime Day deals that are actually worth buying

What should you shop tonight?

Kasey Caminiti

We’re in the final stretch of Day 1—but there are still plenty of standout deals worth grabbing.

Right now, we’re still seeing strong discounts across trending products like:

• Ninja Fireside360 Outdoor Heater and Fire Pit: $50 off
• 2-Pack Fireproof Waterproof Money Document Bag: 31% off
• Seesii 6-Inch Cordless Mini Chainsaw: Under $30
• Grampa's Weeder The Original Stand Up Weed Puller Tool: 19% off
• De'Longhi La Specialista Arte Evo Espresso Machine: 43% off

Beauty deals are some of the best Prime Day finds

Kasey Caminiti

If you’re skipping Amazon’s beauty section, you might be missing some of the smartest Prime Day buys. We’re seeing notable discounts on skincare staples, TikTok-viral products and everyday essentials you’ll actually use—making this one of the easiest categories to shop with confidence.

• 50% off: Drunk Elephant D-Bronzi Sunshine Drops
• 49% off: TruSkin Vitamin C Serum for Face
• 45% off: Tarte Shape Tape Blur Concealer Stick
• 40% off: Milk Makeup Cooling Water Jelly Tint
• 40% off: Sol de Janeiro Body Boldly Body Cream Discovery Set
• 30% off: Olaplex N°.7 Bonding Oil
• 25% off: Laneige Lip Sleeping Mask

You don’t need to spend big to score on Prime Day

Kasey Caminiti

Not every great Prime Day find comes with a triple-digit price tag. We’re seeing a surge of solid deals under $20 right now—think everyday essentials, clever home upgrades and small-but-mighty gadgets that actually make life easier. These are the kinds of low-risk, high-reward buys shoppers are adding to cart in multiples—so if you’re looking to stretch your budget, this is one section worth browsing early.

• Astercook 13-Piece Kitchen Knives Set: Save 66%
• Blink Mini 2K Plug-in Home & Pet Indoor Security Camera: Save 55%
• Amazon Fire TV Stick HD: Save 54%
• Stanley Everyday Camp Mug 24-Ounce: Save 40%
• Amazon Basics Dog Treats Chicken and Waffle Bites: Save 35%
• adidas Unisex-Adult Tango Glider Soccer Ball: Save 32%
• Liquid I.V. Hydration Multiplier - Lemon Lime: Save 30%

This under-$9 outlet extender is the kind of deal Prime Day is made for

Kasey Caminiti

Sometimes the best Prime Day buys are the simplest ones. A top-selling outlet extender is currently marked down to under $9—making it an easy add-to-cart if you’re looking to upgrade your space with more outlets and convenient charging access.

These practical home finds rarely get this low, and they’re exactly the kind of everyday upgrade shoppers don’t regret picking up.

Jennifer Aniston’s go-to collagen is on sale for Prime Day

Kasey Caminiti

If you’ve been curious about collagen supplements, this is one of the most talked-about options on sale right now. Vital Proteins—famously loved by Jennifer Aniston—is seeing a notable Prime Day discount, making it a smart time to try it (or restock).

It’s a staple for shoppers focused on wellness and daily routines, and deals on recognizable, celeb-backed products like this tend to move quickly.

Etenwolf portable tire inflator deal

Kasey Caminiti

This is one of those “you’ll be glad you bought it” Prime Day deals: a portable tire inflator that can save you a trip to the gas station.

Right now, the Etenwolf S6 Heavy-Duty Tire Inflator is discounted by 35% for Prime Day—making it an easy add-to-cart for anyone who drives regularly or wants a little extra peace of mind on the road.

Compact, cordless and easy to use, it’s designed to quickly inflate car tires, bike tires and even sports equipment. Many models also feature:

• Digital pressure gauges for accuracy
• Auto shut-off to prevent overinflating
• Rechargeable batteries for on-the-go use

Purchased more than 5,000 last month alone

Kasey Caminiti

If your allergies have been acting up lately, this under-$100 air purifier deal is worth a look. The top-rated Shark Air Purifier—a favorite among shoppers for its compact size and powerful filtration—is currently 38% off for Prime Day.

Is Prime worth it? Here’s what you get

Kasey Caminiti

If you're on the fence, Prime isn’t just about fast shipping.

Membership includes:

• Free, fast delivery (often same- or next-day)
• Access to Prime Day deals
• Prime Video, Music and more

If you’re shopping today, access alone can make it worth it.

The biggest theme of Prime Day so far? Everyday upgrades at a discount

Kasey Caminiti

From kitchen gadgets to household staples, today’s standout Prime Day deals are all about upgrading your everyday essentials—for less. We’re seeing especially strong pricing on products people actually use daily, not just splurge items. That means shoppers are focusing on smart buys that deliver long-term value, and those are exactly the deals worth prioritizing as we head through Day 1.

• Shark Air Purifier for Home, NeverChange Compact Pro: Save 38%
• Mr. Siga Microfiber Cleaning Cloths: Save 30%
• Thermacell E-ZoneGuard Patio Max Rechargeable Mosquito Repeller: Save 20%
• Scrub Daddy Scratch-Free Multipurpose Kitchen Sponges: Save 20%
• Bounty Quick-Size Paper Towels: Save 20%
• Tapo Smart Wi-Fi Power Strip: Save 16%

Hisense has some of the best Prime Day TV deals right now

Kasey Caminiti

If upgrading your TV is on your Prime Day wish list, don’t overlook Hisense. The brand is offering steep discounts across multiple models, including large-screen options that deliver impressive picture quality for the price.

These deals are especially appealing if you want a big upgrade without paying premium-brand prices. We’re seeing strong value here—perfect timing ahead of summer sports and streaming season.

• 100-Inch U7SG — $2,499.99 (Save $2,000)
• 85-Inch U7SG — $1,499.99 (Save $1,000)
• 75-Inch U7SG — $999.99 (Save $1,000)
• 65-Inch U7SG — $849.99 (Save $650)
• 55-Inch U7SG — $599.99 (Save $149)

Jessica Alba’s go-to face cream just dropped to a Prime Day low

Kasey Caminiti

Clean beauty fans, take note: Jessica Alba’s Honest Beauty face cream is currently marked down for Prime Day. This moisturizer has built a loyal following for its lightweight feel and hydrating formula, making it a go-to for daily use—especially in warmer months.

It’s not often we see this product discounted, so if you’ve been looking to refresh your skincare routine, now’s a great time to stock up.

This viral ice cream maker is finally on sale for Prime Day

Kasey Caminiti

Save 56% on the GreenPan Frost ice cream maker

If you’ve been eyeing an at-home ice cream maker for summer, this is your sign to buy. The GreenPan Frost ice cream maker—known for its sleek design and easy, one-touch operation—is seeing a rare Prime Day discount right now. It’s a standout for anyone who wants homemade ice cream, sorbet or frozen yogurt without the bulky, old-school machines.

Deals on trending kitchen gadgets like this don’t typically last long during Prime Day, so we’d recommend grabbing it while inventory holds.

Outdoor upgrades are having a moment today

Kasey Caminiti

The best-selling Ayleid retractable garden hose reel is back on sale for Prime Day for under $110.

It’s the kind of home-and-garden deal that feels instantly useful this time of year, especially for anyone tired of wrestling with a messy hose setup.

More outdoor deals:

• 40% off: Innisfree Daily UV Defense SPF 50+
• 31% off: Cliganic 10 Pack Mosquito Repellent Bracelets
• 30% off: Case-Mate 2 Pack IP68 Waterproof Phone Pouch
• 22% off: Funboy Tanning Pool Lounger Float
• 20% off: Ninja FrostVault 65-Quart Wheeled Cooler

One of the smartest Prime Day travel buys under $20

Kasey Caminiti

This TSA-friendly Anker portable charger is down to $18.99, which makes it an easy add-to-cart for summer travel.

Packed with 10,000mAh of capacity, it delivers up to two full charges for an iPhone 15, nearly two for a Galaxy S23, and over a full charge for an iPad mini.

If you’ve ever dealt with a dying phone at the airport, this is exactly the kind of practical deal worth grabbing while the discount is live.

Taylor Swift’s favorite Coop pillow is 20% off for Prime Day

Kasey Caminiti

A sleep deal Swifties will actually care about: Taylor Swift’s favorite Coop pillow is 20% off for Prime Day, making it one of the more surprising standout deals in the sale so far.

The adjustable pillow has built a strong following for a reason, and this markdown gives shoppers a chance to grab a viral, comfort-first buy at a rare discount.

Save 23% on a must-have grilling essential

Kasey Caminiti

If you’re firing up the grill this summer, this is one of the easiest upgrades you can make. The Alpha Grillers Instant Read Digital Meat Thermometer is currently discounted to $12.31, and it delivers accurate readings in just a few seconds.

No more guessing whether your steak or chicken is done—this tool helps you cook with confidence every time.

The best Prime Day deals under $10 right now

Kasey Caminiti

Looking for smaller, impulse-friendly buys? These are some of the best under-$10 deals we’ve spotted so far—from everyday essentials to surprisingly useful upgrades.

• Runbox Slim Wallet for Men: Save 57%
• FUKKUDA Electric Arc Candle Lighter with Safety Switch: Save 44%
• Aaoyun Portable Charger Power Bank: Save 41%
• Amazon Basics Disinfecting Wipes: Save 19%
• Kasa Smart Plug Ultra Mini 15A: Save 15%

The kitchen deals we’d actually buy today

Kasey Caminiti

Prime Day is one of the best times to upgrade your kitchen—but not every markdown is a good one.

Right now, we’re seeing the strongest value on:

• GreenPan Frost Ice Cream Maker & Slushie Machine: 56% off
• Instant Pot 6-in-1 6-Quart Vortex Plus Air Fryer: 53% off
• HydroJug Sport Stainless Steel Tumbler with Straw: 50% off
• MacKenzie-Childs Enamel Tea Kettle: 30% off
• HexClad 6-Piece Hybrid Nonstick Frying Pan Set: 25% off
• KitchenAid Artisan Series 5 Quart Tilt Head Stand Mixer: 24% off

Apple deals are already live—here’s what we’re seeing

Kasey Caminiti

Apple deals tend to go fast, and we’re already seeing markdowns across essentials like AirPods, iPads and Apple Watches.

If you’ve been waiting to buy, today is one of the best times of the year to do it—especially on entry-level models.

• Apple AirPods Pro 3 Wireless Earbuds, Active Noise Cancellation: Under $180
• Apple Watch Series 11 [GPS 42mm] Smartwatch: 30% off
• Apple iPad 11-Inch: A16 Chip: Under $300
• Apple 2026 MacBook Air 13-Inch Laptop with M5 Chip: Under $950
• Apple AirTag (2nd Generation) 4 Pack: Under $90

The best Prime Day deals right now

Kasey Caminiti

We are refreshing our top picks as new deals drop—and a few early favorites are already selling out.

Right now, the strongest deals we’re seeing include:

1. Kasa Smart Plug Ultra Mini 15A, Smart Home Wi-Fi Outlet: Under $10
2. Philips Sonicare 7300 Series Electric Toothbrush: 50% off
3. Anker Power Bank PowerCore 10K: Under $25
4. iRobot Roomba 505X Robot Vacuum & Mop Combo: 52% off
5. GoodCook 5-Piece Ceramic Cookware Set with Removable Handle: 72% off
6. Alpha Grillers Digital Meat Thermometer: Under $15
7. Amazon Fire TV Stick 4K Max: 42% off
8. Multi Charging Cable, 3-in-2 Charging Docks for Apple: 15% off

How to spot a real Prime Day deal

Kasey Caminiti

Not every discount is as good as it looks.

Here’s what we recommend:

• Compare current price vs. typical sale prices
• Watch for inflated “original” pricing
• Prioritize brands that rarely go on sale

USA TODAY Shopping is doing this work for you—highlighting deals that are actually worth buying.

Should you buy now or wait for better deals?

Kasey Caminiti

A common question—and the answer depends on what you’re shopping.

Buy early:

• Apple products
• Vacuums (Dyson, iRobot)
• Trending electronics

Wait a bit:

• Apparel
• Some TVs
• Amazon-owned devices (often drop further)

Yes, you can shop Prime Day deals with Alexa

Kasey Caminiti

If you have an Echo device, Alexa can help you stay ahead on deals. You can:

• Ask Alexa to track deals
• Get notifications on saved items
• Even place orders hands-free

This is one of the easiest ways to snag deals before they sell out.

Shop Alexa devices on sale for Prime Day

• Amazon Ember 43-Inch 4-Series with Fire TV: Save 39%
• Amazon Echo Hub Newest Model: Save 39%
• Echo Spot Bundle, Includes Echo Spot 2024 Release: Save 33%
• Amazon Echo Show 5 Newest Model: Save 33%
• Amazon Echo Dot Newest Model: Save 30%
• Echo Show 21 2024 Release with Amazon Premium Adjustable Stand: Save 20%

What are Lightning Deals and are they worth it?

Kasey Caminiti

Lightning Deals are limited-time offers that run for just a few hours—or until they sell out.

They’re often:

• Deeply discounted
• High-demand products
• Limited in inventory

Pro-tip: If you see something you want, don’t wait—these are some of the fastest-selling deals of Prime Day.

How to keep up with Lightning Deals before they sell out

Lightning Deals move fast, but there are a few ways to stay ahead:

• Check “Upcoming Deals” sections on Amazon
• Add items to your watchlist
• Enable notifications in the app

Or just stay here—we’ll flag the best ones as they go live.

How to sign up for Amazon Prime before you shop

Kasey Caminiti

Before you can shop most Prime Day deals, you’ll need an Amazon Prime membership.

The good news: You can sign up in minutes, and there are discounted Prime membership options available for eligible new members.

The first deals actually worth shopping

Kasey Caminiti

Not everything on sale is worth it—but these are. Here are a few early standout deals our team is already flagging:

🚨 Prime Day is officially live

Kasey Caminiti

Prime Day is live and we’re tracking the best deals right now

Prime Day is officially underway, and our editors are already seeing major price drops across tech, home, kitchen and more. We’re sorting through thousands of deals to bring you only the ones worth your money.

👉 Bookmark this page—we’ll be updating it all day with the best deals as they drop.

USA TODAY Shopping will be covering all the best deals and drops so be sure to sign up for text alerts, check us out on Flipboard, follow us on TikTok, sign up for our newsletter and follow us on Instagram to stay updated!