5 top K-beauty deals to shop during Amazon's Summer Beauty Event

• Korean beauty products, also known as K-beauty, are gaining popularity in the beauty industry.
• Amazon's Summer Beauty Event offers discounts on popular K-beauty brands and other cosmetics.
• The sale runs through Mother's Day, Sunday, May 10, with some flash deals offering up to 50% off.
• Featured K-beauty products include items from brands like Beauty of Joseon, TONYMOLY, and LANEIGE.

From the viral launches by Korean-beauty brand Laneige to trending ingredients like rice water, K-beauty is changing the landscape of the beauty industry one step at a time. Amazon's Summer Beauty Event is a great time to stock up your favorites for a discount, or try something new.

I was indoctrinated while living in Korea, so my skincare routine is practically all K-beauty at this point, from the Medicube pore pads to the viral CosRx serum. But I've recently switched to a rice water toner that's done wonders so I'm curious to try this rice-infused cleanser from TonyMoly. Overnight masks, like this hydrating one from Laneige, are trending among glass skin enthusiasts.

With so much out there, the K-beauty section on Amazon can feel a little overwhelming. Don't worry—the USA TODAY Shopping team has narrowed down a few deals and trending products.

Here's a look at some of the top K-beauty deals available now during Amazon's Summer Beauty Event:

Shop these K-beauty favorites during the Amazon Summer Beauty Event

Dr.Jart+ Premium BB Korean Tinted Moisturizer with SPF 40

Dr.Jart+ Premium BB Korean Tinted Moisturizer with SPF 40 and Niacinamide

Go with a lighter makeup base this summer that still protects your skin with this K-beauty tinted moisturizer. Save 17% at Amazon

LANEIGE Water Sleeping Mask

LANEIGE Water Sleeping Mask: Hydrating Korean Overnight Mask

A Korean sleeping mask to deeply hydrate and brighten skin while you sleep. Save 20% at Amazon

TONYMOLY I’m Rice Exfoliating Enzyme Cleanser

TONYMOLY I’m Rice Exfoliating Enzyme Cleanser

Rice water is at the top of Korean beauty trends and this gentle cleanser and non-abrasive exfoliant is infused with rice powder and rice extract. Save 15% at Amazon

BANANAL Korean Hair Care Perfumed Shampoo & Hair Treatment Set

BANANAL Korean Hair Care Perfumed Shampoo & Hair Treatment Set

Extend your K-beauty regimen to your hair with this spa-like set, or gift it to Mom this Mother's Day. Save 15% at Amazon

Beauty of Joseon Revive Eye Serum

Beauty of Joseon Revive Eye Serum with Retinal Niacinamide

Unveil brighter, more youthful eyes as the serum addresses fine lines, wrinkles, and signs of fatigue. Save 30% at Amazon

When is Amazon's Summer Beauty Event?

Amazon's Summer Beauty Event is live now through Mother's Day, Sunday, May 10, with up to 30% off popular skincare and cosmetics brands. Amazon also has 48-hour flash deals with up to 50% luxury beauty products.

What are the upcoming flash deals during the Summer Beauty Event?

• April 27-28: Up to 50% off makeup
• April 29-30: Up to 40% off fragrance
• May 1-2: Up to 50% off health and wellness
• May 3-4: Up to 50% off men’s grooming
• May 5-6: Up to 40% off skin care
• May 7-8: Up to 45% off hair care
• May 9-10: Up to 50% off personal care

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