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Shopping

Amazon's Summer Beauty Event is live with up to 50% off luxury brands

Save up to 50% on makeup, skincare during Amazon's Summer Beauty Event.
April 27, 2026Updated May 4, 2026, 10:47 a.m. ET
  • Amazon's fourth annual Summer Beauty Event is currently live and runs through Mother's Day, Sunday, May 10.
  • Shoppers can find deals of up to 30% off on popular brands like Laneige, Sun Bum, and Bobbi Brown.
  • The event also features rotating 48-hour flash deals with savings of up to 50% on various beauty categories.

Amazon's Summer Beauty Event is officially live with deals on luxury beauty and skincare for effortless summer glam.

This annual two-week event is taking place now through Mother's Day, Sunday, May 10. During Amazon's Summer Beauty Event, shoppers can take advantage of up to 30% off popular brands like Bobbi Brown, Laneige, Sun Bum, TheraBody and more.

There will also be rotating 48-hour flash deals with up to 50% off makeup, fragrance, skin care and hair care.

This is Amazon's fourth annual Summer Beauty Event. Take a look at a few of the best deals we have highlighted below.

Shop these Amazon Summer Beauty Event deals

Laura Geller Baked Balance-n-Brighten Color Correcting Powder Foundation
Achieve a bronzed glow that'll last all day with this popular Laura Geller color-correcting powder that works for a variety of skin types, shades and concerns. Save 37% at Amazon
Beauty of Joseon Revive Eye Serum with Retinal Niacinamide
Unveil brighter, more youthful eyes as the serum addresses fine lines, wrinkles, and signs of fatigue. Save 30% at Amazon
IT Cosmetics CC+ Cream with SPF 50+
IT Cosmetics CC+ Cream delivers natural-looking, full coverage while caring for your skin and protecting it from the sun with broad-spectrum SPF 50+.

This multitasking formula works as a foundation, concealer and sunscreen in one, making it a go-to for everyday wear or long days when you want your makeup to last. Save 20% at Amazon
Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant
This Paula’s Choice 2% BHA exfoliant is an Amazon favorite for clearer pores and smoother skin.

Get it on sale during Amazon's Summer Beauty event for 25% off. Save 25% at Amazon
Urtheone Boar Bristle Hair Brush
Save 20% on this brush with 24,000 Amazon reviews right now. Save 20% at Amazon
Elemis Dynamic Resurfacing Facial Pads
Brighten your complexion with Elemis' best-selling dynamic resurfacing facial pads for smoother, more radiant skin. Save 25% at Amazon
Ella Bella Curling Iron 1 Inch Professional Hair Curler
This Ella Bella curling iron has a ceramic build that's designed to protect your hair and prevent heat damage. Get it in three unique sizes! Shop at Amazon
Bobbi Brown Long-Wear Cream Shadow Stick
Get Bobbi Brown's long-wear shadow stick for 24 hours of effortless eyes; available in three buildable, shades. Save 15% at Amazon
Anastasia Beverly Hills Clear Brow Gel
Anastasia Beverly Hills Clear Brow Gel is lightweight and works universally to set brow color and hold hairs in place. Get it now for 50% off. Save 50% at Amazon
Oars + Alps Face & Scalp Sunscreen Spray Mist, SPF 35 Facial & Hair Sunscreen
Lightweight, non-greasy mist designed for face, hairline, neck, and scalp protection. Perfect daily sunscreen for men and women. Save 15% at Amazon
Laneige Bouncy and Firm Lip Treatment
This Laneige lip treatment is packed with collagen, ceramides and hyaluronic acid. It works to visibly plump and firm lips. Save 20% at Amazon
Therabody TheraFace Depuffing Wand
Get Therabody's TheraFace Depuffing wand that works to reduce puffiness, dark circles and the appearance of pores. It uses heat to boost circulation and enhance skin radiance. Save 24% at Amazon
Dyson Airstrait Straightener
Get salon-worthy hair at home with the Dyson Airstrait Straightener; it's designed to dry and straighten hair simultaneously. Save 20% at Amazon
Rejuvenating Eye Cream, Brighten Me by FRE Skincare
Need a new eye cream? Get FRÉ's natural, peptide complex formula that helps reduce fine lines, wrinkles and dark circles around your eyes. Save 15% at Amazon

Shop more deals at the Amazon Summer Beauty Event:

Get more beauty deals at Amazon

When is Amazon's Summer Beauty Event?

Amazon's Summer Beauty Event is live now through Mother's Day, Sunday, May 10, with up to 30% off popular skincare and cosmetics brands. Amazon also has 48-hour flash deals with up to 50% luxury beauty products.

What are the upcoming flash deals during the Summer Beauty Event?

  • April 27-28: Up to 50% off makeup
  • April 29-30: Up to 40% off fragrance
  • May 1-2: Up to 50% off health and wellness
  • May 3-4: Up to 50% off men’s grooming
  • May 5-6: Up to 40% off skin care
  • May 7-8: Up to 45% off hair care
  • May 9-10: Up to 50% off personal care
Shop the Amazon Summer Beauty Event now!

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