A shopping editor's guide to the best places to buy jewelry online đź’Ž
From Brilliant Earth and Blue Nile to Zales and Mejuri, these are the top online jewelry retailers to shop.
Kyley Warren- Online jewelry shopping often provides a wider variety and more competitive deals than in-person stores.
- The article evaluates top online jewelers like Brilliant Earth, Zales, and Mejuri based on price, shipping, and warranty.
- Retailers range from high-end options for engagement rings to affordable, trendy brands popular with celebrities.
- Factors like ethical sourcing, customization options, and return policies vary significantly between online brands.
Hot take: I prefer shopping online for jewelry as opposed to in-person shopping. Not just because I tend to find better jewelry deals online (of which there are many), but also because the variety is just so much more expansive.
With online jewelry shopping, you're not relegated to looking at a select few handfuls of pieces through glass cases or having to consult with on-site jewelers for assistance; instead, you can browse thousands of unique accessories that range in cut, color, material and gemstone, plus hone in on the exact jewelry styles you're most keen to buy.
From diamond engagement rings and tennis bracelets to customizable pendants, birthstone accessories and even watches, the selection is endless—especially when you're shopping from popular jewelry brands like Brilliant Earth, Zales, Mejuri and more.
Below, I rounded up the best places to buy jewelry online, analyzing each retailer based off its average price range, shipping fees and warranty options. Keep reading for the top picks, with stylish jewelry gifts that are perfect for Mother's Day, self-care treats and beyond:
Best places to buy jewelry online
1. Brilliant Earth
Price range: $200 to $5,000 | Shipping: Free shipping on domestic and international orders | Warranty: Free lifetime manufacturing warranty on all fine jewelry
Why we love it: With a reputation for its ethically-sourced and lab-grown diamonds, Brilliant Earth is a fantastic online jeweler for those who want pieces that are made to last—and made with intentionality.
What to consider: Considered a more high-end jewelry brand, with a limited assortment of jewelry under $200.
Shop more Brilliant Earth best-sellers2. Zales
Price range: $299 to $5,000+ | Shipping: Free standard shipping on all orders | Warranty: Lifetime Diamond Commitment for diamond jewelry over $200 and an optional Lifetime Protection Plan for additional coverage
Why we love it: When it comes to shopping for premium jewelry pieces at reasonable prices, you can't go wrong with Zales. From fashion jewelry to high-end engagement rings, the retailer is made with shoppers of all style preferences and budgets in mind.
What to consider: Zales is a large jewelry retailer, with a wide assortment of pieces and styles. While its inventory is expansive, some customers have argued that their jewelry can tend to feel mass-produced as a result.
Shop more Zales best-sellers3. BaubleBar
Price range: $18 to $400+ | Shipping: Free standard shipping on U.S. orders over $75 | Warranty: Lifetime warranty on 24/7 jewelry line
Why we love it: Some of the best jewelry trends are born out of BaubleBar, the Gen Z-loved accessories brand known for its diverse assortment of trendy, customizable jewelry that proves style and affordability aren't mutually exclusive. It's also a celeb-favorite, with seasonal pieces being seen on stars like Julia Roberts, Kate Hudson and Kourtney Kardashian.
What to consider: Trendy as it may be, BaubleBar is notably less high-end than other designer jewelry brands—which is often reflected in its affordable prices.
Shop more BaubleBar best-sellers4. Mejuri
Price range: $50 to $5,000+ | Shipping: Free standard shipping on orders totaling over $75 | Warranty: Two-year warranty
Why we love it: At Mejuri, you can find one-of-a-kind jewelry essentials that are primed for everyday wear, and created from independent jewelers. The retailer is a failsafe option for sourcing sophisticated jewelry pieces at budget-friendly prices, and is a celeb-favorite.
What to consider: Mejuri is known for its stripped-back, minimalist aesthetic that focuses on timeless jewelry as opposed to trendier options. For more statement pieces with grander designs, consider shopping at another online jewelry brand.
Shop more Mejuri best-sellers5. Jenny Bird
Price range: $80 to $300+ | Shipping: Free shipping on orders over $100 | Warranty: Two-year warranty on select fine jewelry pieces
Why we love it: Jenny Bird jewelry is made with everyday wear in mind, with pieces that are designed to elevate, without making you feel more bogged down by heavy materials or silhouettes. It's also a popular, yet feasible, celebrity-loved jewelry label, with its most famous fans ranging from Taylor Swift to Kylie Jenner.
What to consider: As with all fine jewelry, it's recommended you exercise some level of caution (and care!) in order to preserve the piece's quality; Jenny Bird shoppers have noted that many of the brand's styles require even more attention and upkeep, like avoiding water and harsh lotions.
Shop more Jenny Bird best-sellers6. Blue Nile
Price range: $500 to $20,000+ | Shipping: Free two-day shipping | Warranty: Lifetime manufacturer warranty
Why we love it: Blue Nile is a haven for finding quality engagement rings, but the jeweler also plays host to plenty of other unique jewelry pieces—including tennis bracelets, diamond pendants and so much more.
What to consider: Unlike other online jewelry brands, Blue Nile offers far fewer customization options, so if you're wanting to personalize a piece of jewelry, you're likely better outsourcing from a different label.
Shop more Blue Nile best-sellers7. Kay Jewelers
Price range: $100 to $5,000+ | Shipping: Free shipping on orders over $100 and same-day local delivery options | Warranty: Lifetime Diamond and Gemstones Guarantee with very strict conditions
Why we love it: With a vast online storefront and plenty of in-person stores, Kay Jewelers is arguably the best jewelry brand when it comes to accessibility. Plus, with its various financing plans, even the priciest jewelry pieces can be affordable for the right buyer.
What to consider: While Kay Jewelers does offer a lifetime warranty, many shoppers report that the warranty has strict conditions and can be voided if users miss their bi-annual jewelry inspections—which are required in order to verify the upkeep and maintenance of your Kay jewelry.
Shop more Kay Jewelry best-sellers8. Gorjana
Price range: $30 to $5,000+ | Shipping: Free standard shipping | Warranty: Happiness Guarantee includes free repair service
Why we love it: We're suckers for classic gold jewelry—and at Gorjana, you can invest in modern pieces that are built to last (both in durability and trendiness) thanks to the brand's anti-tarnish barrier. Chunky gold rings, hoops and chainlink jewelry are among the most popular Mejuri pieces you can buy online, but the options are endless.
What to consider: Mejuri is considered one of the more modern options among top jewelry brands, which means it's less of a haven for finding classic jewelry silhouettes, styles and designs.
Shop more Gorjana best-sellers9. Catbird
Price range: $15 to $12,000+ | Shipping: Two-day shipping priced at $8 | Warranty: Two-year warranty
Why we love it: Looking for a stylish jewelry gift that any fashionista will love? We recommend starting your search at Catbird. The Brooklyn-based jewelry brand has built a cult following online, with shoppers raving about the label's custom engraving options, striking bespoke pieces and so much more.
What to consider: Unlike other jewelry brands, Catbird does not offer free shipping or free online returns—so prepare to pay a bit extra on your orders.
Shop more Catbird best-sellers10. Angara
Price range: $150 to $10,000+ | Shipping: Free express shipping | Warranty: Lifetime warranty that protects against manufacturer defects
Why we love it: Angara offers a wide assortment of jewelry options, ranging from diamond rings to pearl bracelets and more. It's especially popular for shoppers who are looking for more customizable jewelry pieces and gifts.
What to consider: The online jewelry brand's expansive inventory offers plenty of accessory options, though it can be overwhelming to navigate if you aren't looking for a particular piece—especially when sifting through different metal options, styles or gemstones.
Shop more Angara best-sellersWhat is the best site to buy jewelry online?
The best online jewelry brand for your shopping needs will vary depending on your budget, style preferences and timeline. Brilliant Earth and Kay Jewelers are trusted favorites for larger jewelry purchases like engagement rings, whereas Angara and Zales offer more customizable jewelry options.
For the best affordable jewelry destinations, try TikTok-viral brands like BaubleBar. Additionally, shoppers agree that the best place to buy jewelry gifts online is at more modern brands like Catbird and even Jenny Bird.
Is it cheaper to buy jewelry online?
Not necessarily, though many online jewelry brands tend to offer more accessible discounts and flash deals than in-person jewelry stores. Plus, if you can place your jewelry order through a brand that offers free shipping, you won't have to worry about added shipping costs.
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Our editors independently choose our recommendations. Some content is produced with paid support from a third party, however our editorial decisions remain independent. If you buy through our links, the USA TODAY Network may earn a commission. Prices and availability may change.