How Topekans can score a free 'blind box' from Aldi this week
Hidden grocery items packaged and ready for discovery will soon pop up through the Aldi online platform.
The blind box trend has officially made its way to Aldi shoppers digitally, offering shoppers a chance to claim one of the mystery items for free — but only for a limited time.
“The ALDI Blind Box taps into the excitement our fans already feel walking our aisles,” said Bridget Kozlowski, director of communications for Aldi, in a news release. “Our shoppers come to ALDI for value, but they also come for discovery. From viral ALDI Finds to tried-and-true products shoppers love to tell their friends about, people love the thrill of discovering something new here."
Are you curious how to get one? Here's what to know.
When can you get an Aldi blind box?
A new Aldi Blind Box will be released every day from June 22 to 25. At 11 a.m. Topeka time each day, customers can visit AldiBlindBox.com to claim that day's free themed box while supplies last.
The boxes will be given away on a first-come, first-served basis, the company said in a news release, adding that more than 100 boxes will be given away per drop.
Can you visit an Aldi store in Topeka and pick up your box?
The Capital-Journal visited Aldi at 105 SW 29th St. and 1530 SW Arvonia Place to ask about their participation in the blind box trend.
Store managers at both locations said they hadn't been notified of any in-store participation for the blind boxes.
If you can't pick them up in Topeka, then how does it work?
In the news release, Aldi said to receive a blind box, participate in the following steps:
- Follow @aldiusa on Instagram for daily reveals of each box theme.
- Visit https://www.aldiblindbox.com beginning noon on June 22 through June 25, daily.
- Select that day’s ALDI Blind Box.
- Enter shipping information.
- Receive a free ALDI Blind Box delivered directly to your door.
What does a Aldi blind box include?
The boxes are filled with fan-favorite products and "fresh picks from across every aisle," the grocer said in a news release.
Social media users can visit Aldi's Instagram page to see which theme drops next. The four themes for the boxes include the following:
- Snack Blind Box: Features premium cheeses, dips, crunchy bites and sweets.
- Fiber Blind Box: Features produce favorites and better-for-you picks.
- Protein Blind Box: Features satisfying staples and surprising finds.
- Mystery Blind Box: Features a surprise assortment of ALDI fan favorites and staples.
"With surprise unboxings more popular than ever, this is our way of helping customers discover even more favorites," Kozlowski added.
Aldi is redesigning some US stores
Shoppers at some Aldi stores may start noticing changes, from new signage and pricing language to updated visuals, as the German discount grocery chain tests a redesigned store format in the United States.
The updates are part of a broader effort by Aldi South to give its stores a more consistent look worldwide. The company is working with Australian design and brand consultant agency Landini Associates on a new format that can be adapted for different countries, including the United States.
On its website, Aldi describes its current stores as offering everyday essentials in “smaller, more sustainable spaces,” with product packaging designed to double as displays – a strategy intended to save time, labor and costs.
But according to Forbes, the new store model is designed to be more flexible, allowing Aldi to test different layouts and formats. That could include smaller, corner‑store‑style locations, which may help the company enter tighter urban areas or smaller markets.
Gabe Hauari is a national trending news reporter at USA TODAY. You can follow him on X @GabeHauari or email him at [email protected].
Keishera Lately is the business reporter at Topeka Capital-Journal, she can be reached at [email protected].
Contributing: Saleen Martin, USA TODAY