The UPS Store helps World Cup tourists bring ranch dressing home

This story has been updated to clarify that The UPS Store is offering the Ship and Dip discount.

While the World Cup has had no shortage of unlikely heroes off the pitch, one of the United States' breakout stars has proven particularly bizarre.

Ranch dressing has charmed the taste buds of tourists from far and wide, so much so that the Transportation Security Administration had to issue guidance on how much of the creamy condiment flyers could carry.

To help ease the burden on travelers hoping to transport a lifetime supply back to their home countries, The UPS Store announced its new Ship and Dip discount.

Ship and Dip at The UPS Store

If you or someone you love doesn’t have access to ranch dressing at home, listen up.

From now to Sept. 30, The UPS Store is offering a 20% discount on international packing services, so that the whole world can enjoy ranch dressing. For more information, please go to https://theupsstore.com/ranch

Each customer is limited to one coupon, which must be redeemed in the store.  

TSA issues condiment guidance

Ranch has become so popular among World Cup fans visiting the United States that TSA felt compelled to issue guidance on flying with the condiment, USA TODAY previously reported.

In a post shared to Instagram on June 16, TSA advised newfound fans on the proper way to transport ranch dressing.

"Yeah soooo your carry-on wasn't actually made for *checks notes* 4 bottles of ranch & a taser," joked one page of the multi-slide post, alongside the caption, "the world is slowly discovering ranch pairs perfectly with pizza, chicken wings, fries, onion rings, quesadillas, crackers, chips, vegetables, and the list just keeps growing."

Tourists can still travel with an industrial-sized bottle of ranch. They have to make sure it’s checked — a preferable option to throwing it out or trying to chug it before boarding a flight.

As a reminder, liquids and gels in a carry-on must be in containers that are 3.4 oz (100 ml) in size or smaller and must all fit into one quart-sized, resealable bag, according to TSA guidelines. Containers larger than 3.4 oz in size need to be checked, even if they aren't full.

'TSA-Compliant Ranch'

For those who don’t trust leaving their precious dressing in a checked bag or package, Kraft Heinz recently confirmed to USA TODAY that it would release "TSA-Compliant Ranch."

The brand posted a partially AI-generated photo of the product on one of Kraft Heinz's Instagram accounts, @kraftsauces.

"Some visitors leave with souvenirs. Others leave with America’s favorite dressing," the post stated.

TSA-Compliant Ranch will be available for a limited time. Kraft Heinz has not announced when the product will be available for purchase, but said that more information would be released soon.

An American rancher’s gift to the world

Ranch dressing is a uniquely American condiment, having been invented in Alaska by a Nebraska-born man and perfected in California in the 1950s. The mix of buttermilk, mayonnaise, herbs, and spices has since become not only America's favorite salad dressing but a popular flavor internationally.

Even before the World Cup, the concept of "ranch" was closely associated with America. In Europe, Doritos’ iconic “Cool Ranch” flavor is rebranded as "Cool American."

But the rest of the world isn’t entirely devoid of the dressing. Ranch can be found in some supermarkets with a heavy American cultural influence, such as Canada, the United Kingdom, Australia, and Mexico.

Contributing: Mary Walrath-Holdridge and Julia Gomez, USA TODAY

The headline and story have been updated with new information.

Drew Pittock covers national trending news for USA TODAY. He can be reached at [email protected].